← Creative/Cinema Reels
A casual opening.
A cinematic turn.
Rhett and I build short films around a reason to keep watching. A casual phone-video opening draws people in; a shift in the camera, edit, and sound carries them into the story. We pay attention to whether they stay through that change.
The moment the scene changes.
A familiar setting and a casual opening give the story somewhere to begin. When the scene turns, we change how it feels: the framing becomes more deliberate, the sound builds, and the edit follows the performance.
I work across directing, cinematography, editing, and sound. Rhett writes and performs, and we shape the scenes together.
About one in four.
Still watching near the end.
That’s what these two saved retention reports show for films running 1:56 and 2:14. I look at where attention drops, how it holds through the scene, and what the next edit can learn from it.
A 1:56 reel
25% were still watching at 1:52, four seconds before the ending. Average watch time was 44 seconds. The steepest drop came in the opening, the first place I look when reviewing the edit.
View full screenshot
A 2:14 reel
24% were still watching at 2:09, five seconds before the ending. Average watch time was 53 seconds. This lets us look at how attention holds through a scene that runs over two minutes.
View full screenshotSource: saved Instagram Reel insights for these two films. Each screenshot captures a past moment in the post’s performance.
The people behind the films.
Arta Ghasemi
I’m a filmmaker and computer science student at Penn State. My work connects directing, shooting, editing, and the content around a release.
@arta.mp4 →Rhett Pomeroy
Actor, writer, and co-director. Rhett brings the characters and comedy to our work together at Totally Fair Productions.
@rhettpomeroy_13 →Have a story in mind?
Tell me about the project, the audience, and your timeline.