Arta Ghasemi · Creative

Make the product
worth watching.

I make videos that look good, entertain, and give people a reason to buy. Cinematic production, strong openings, and a story people want to finish, built around what you’re selling.

Millions of views across the brand films and creator collaborations I’ve helped make.

Watch the reel ↓Start a project ↓
40k views
on Akheilo’s launch post, a short ad built around roughly five VFX shots. See the case study →
1 in 4
still watching near the end of two cinematic films that run about two minutes. See the reports →
1.7M views
across 7 selected comedy and creator reels. Watch them →

The product in the story.

Brand films built around a product and a reason to watch. Here’s the brief, my role, and the result for each.

View on Instagram →
Akheilo logo

Akheilo

2026

Challenge
Emerging accessories brand — hats, belts, and sunglasses designed by Penn State senior Casey Lee. Pieces were already surfacing on streamers like iShowSpeed and Plaqueboymax; the task was turning that creator-adjacent attention into real traffic back to the brand's own page.
Role
Cinematography, visual effects, and sound design.
Approach
VFX-heavy concept from the jump — roughly five hero VFX shots carrying the piece. Edit and sound design cut to land each one instead of stacking product shots.
Deliverables
A short ad for Instagram.
Results
40k views on the launch post.
  • izayahtheworld
    Commercial goes crazyyy 🔥🔥
    14wReply
  • kj.null_
    This ad is so lit 🔥🔥
    14wReply
W logo

2025

Challenge
W — Jake Paul's personal-care line. Brief was Fresh Ice, the spray variant, with an open lane to go creative-first instead of shooting a straight product spot.
Role
Acting, cinematography, editing, visual effects, and sound design. Produced solo.
Approach
Built the piece around the feeling of Fresh Ice rather than a product demo. Ran the shoot alone, then carried the tone through the edit, VFX, and sound.
Deliverables
A short product film.
  • getw
    my eyes have been blessed
    2wReply
View on Instagram →
Roar Plus logo

Roar Plus

2025-2026

Challenge
Roar Plus is Penn State's paid athletics platform, with player podcasts and behind-the-scenes stories for fans. This piece featured the wrestling team.
Role
Cinematography and editing. Shot with one other student on the production team.
Approach
Single shoot day with the wrestling team, then cut for long-form and short-form social. The edit favors the inside-the-room moments — the kind of access that justifies a paid platform.
Deliverables
Long-form feature for the platform plus short-form cutdowns for social.
Results
Ongoing production work with Roar Plus across multiple Penn State teams.

Attention is part
of the craft.

The opening gives someone a reason to stop. Pacing, performance, and sound give them a reason to stay. The product needs a role in the story, so the attention leads somewhere.

After posting, I study where viewers drop off and how long they stay. That feeds back into the next opening and the next edit.

See the retention breakdown →

The social side.

Comedy and creator collaborations on Instagram. Lighter work, made to travel: 1.7M recorded views across 7 selected reels. The top three are below.

View counts are saved snapshots of these posts.

See all 7 reels & their view counts →

Working together

Give your product a story people stay for.

I bring creative direction, production, and content strategy together. We start with the audience and what the video needs to do: introduce a product, show why it matters, or give someone a reason to try it. Then we build the idea, opening, and edit around that job.

The fastest way to figure it out is a call. Tell me what you’re building and we’ll go from there.

Set up a call ↓

About

I work across filmmaking, content strategy, and creator collaborations. My brand work lives under Sideline Productions, and I make comedy with Rhett at Totally Fair Productions. At Penn State, I’m also Editing Lead at the Student Videography Association.

I also build software — see the engineering side →

Start a project.

Tell me what you’re selling, who you want to reach, and what you want them to do after watching.

ghasemiarta85@gmail.comInstagram