Sideline Productions

Cinematic short-form
that performs.

Start a project Watch the reel ↓

Proof with the work in frame.

Campaigns stay structured like case studies, but the first read is visual: the spot, the hook, and the result.

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Akheilo

2026

Challenge: Emerging accessories brand — hats, belts, and sunglasses designed by Penn State senior Casey Lee. Pieces were already surfacing on streamers like iShowSpeed and Plaqueboymax; the task was turning that creator-adjacent attention into real traffic back to the brand's own page.
Role: DP, VFX, and sound design.
Approach: VFX-heavy concept from the jump — roughly five hero VFX shots carrying the piece. Edit and sound design cut to land each one instead of stacking product shots.
Deliverables: One hero spot for Instagram.
Results: 40k views on the launch post.

izayahtheworld
Commercial goes crazyyy 🔥🔥
14wReply
kj.null_
This ad is so lit 🔥🔥
14wReply

2025

Challenge: W — Jake Paul's personal-care line. Brief was Fresh Ice, the spray variant, with an open lane to go creative-first instead of shooting a straight product spot.
Role: Solo production — acting, DP, edit, VFX, and sound design.
Approach: Built the piece around the feeling of Fresh Ice rather than a product demo. Ran the shoot alone, then carried the tone through the edit, VFX, and sound.
Deliverables: One hero spot.
Results: —

getw
my eyes have been blessed
2wReply

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Roar Plus

2025-2026

Challenge: Roar Plus is Penn State's paid athletics platform — exclusive player podcasts, locker-room cuts, and coaches' content for students and alumni. Every social post is top-of-funnel for the paid subscription, so the work has to land for fans and convert scrollers in the same beat. This piece featured the wrestling team.
Role: DP and edit. Shot with one other student on the production team.
Approach: Single shoot day with the wrestling team, then cut for long-form and short-form social. The edit favors the inside-the-room moments — the kind of access that justifies a paid platform.
Deliverables: Long-form feature for the platform plus short-form cutdowns for social.
Results: Ongoing production work with Roar Plus across multiple Penn State teams.

The Cinema Reel.

The 0-8 second iPhone hook into a fully scored, cinematic switch. Designed specifically for high retention and a premium look.

See how it works

Not looking for film?

The Social Side.

Creator-led reels, account management, and the numbers behind them: views, likes, and real posts.

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Working together

Every brand fits a different shape.

Some brands need one moment — a launch, a hero spot, a campaign. Others need a content engine that runs every month. Most don’t know which until we talk it through. No template offers, no fixed packages — each project gets scoped to the brief.

The fastest way to figure it out is a call. Tell me what you’re building and we’ll go from there.

Set up a call ↓

About

Arta directs cinematic short-form for consumer brands under Sideline Productions. Based between Penn State and DC area. Tens of millions of delivered views across client work and in-house product accounts.

I also build software — see the engineering side →

Start a project.

Tell me about the brand, the moment, and the window. I reply within 48 hours.

ghasemiarta85@gmail.com Instagram